PPC in Digital Marketing: The Ultimate Guide
Pay-Per-Click advertising transformed in 2025. AI now handles 70% of bidding decisions. TikTok Search Ads deliver 2.2x purchase lift over feed-only campaigns. LinkedIn B2B ads show 113% ROAS—the only platform with positive returns across all industries. Google’s automation eliminated manual bid adjustments for 80% of campaigns. These aren’t incremental improvements. They’re fundamental shifts in how […]
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