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ppc in digital marketing

PPC in Digital Marketing: The Ultimate Guide

Pay-Per-Click advertising transformed in 2025. AI now handles 70% of bidding decisions. TikTok Search Ads deliver 2.2x purchase lift over feed-only campaigns. LinkedIn B2B ads show 113% ROAS—the only platform with positive returns across all industries. Google’s automation eliminated manual bid adjustments for 80% of campaigns. These aren’t incremental improvements. They’re fundamental shifts in how […]

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what is digital marketing

What is Digital Marketing? Complete Beginner’s Guide for 2025

Digital marketing has fundamentally transformed how businesses connect with customers. Google processes 8.5 billion searches daily. TikTok’s 1 billion users now use it as their primary search engine. Email marketing returns ₹40 for every ₹1 spent. SEO delivers 748% ROI for B2B businesses. These aren’t disconnected facts—they represent a complete transformation in what digital marketing

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