Links still decide competitive SERPs. That is inconvenient but true.
In a low-competition niche you can rank on content alone. In a commercial SERP where every result is a well-resourced competitor, the better page loses to the better-known site — and closing that gap is slow, manual work.
Which is why the market is full of shortcuts. Link packages, guest post networks, “DA 50+ placements from ₹3,000”. They work for a while, because the patterns take time to detect, and then they stop and you are left with a profile that needs cleaning up before anything else can work.
We only build links we could show you the pitch email for.
Four ways we actually get links
Original data
We analyse something nobody else has — your sector’s pricing, a sample of SERPs, a survey of your customers — and pitch the finding. Data earns links for years because other people cite it.
Expert commentary
Journalists need a named person to quote, quickly. We put your specialists in front of the right reporters with an opinion worth printing, which also builds the author authority your content needs.
Reclamation
The cheapest links you will ever get: mentions of your brand with no link, broken links pointing at pages you could replace, and old assets that moved without a redirect. Always the first thing we run.
Genuine editorial outreach
A real pitch, to a real editor, for a real piece that suits their audience. Low volume, high acceptance, fully disclosed. If a placement needs a payment to happen, it is advertising and we label it that way.
What we will not do, and why
- Private blog networks. A footprint someone will eventually match. The recovery costs more than the campaign did.
- Bought “guest posts” at volume. Sites that sell placements at scale get devalued at scale, and your link goes with them.
- Directory blasts. Five hundred listings with inconsistent business details actively harms local visibility.
- Reciprocal link schemes. Including the polite version in a WhatsApp group of agencies.
- Anchor text to a formula. The same exact-match anchor repeated across every placement is the easiest pattern in the world to spot.
Every link we build appears in your monthly report with the referring domain, the page it sits on, the anchor text, and the metrics we judged it on before pitching. If you ever want to see the outreach thread behind a placement, ask and we will send it.
Realistic volumes
Earned links are not a tap you turn up. Anyone quoting you thirty placements a month is buying them.
| Plan | Earned placements a month | What drives the number |
|---|---|---|
| Starter | Reclamation only | No outreach. We fix unlinked mentions and broken links, which is often enough in a local niche. |
| Growth | 3 to 5 | Outreach on existing assets plus one data-led pitch a quarter. |
| Custom | 6 to 12 | Dedicated digital PR: original research, survey work and reactive commentary. |
Link building FAQs
Do you disavow bad links?
Rarely, and only after analysis. Google ignores most low-quality links on its own now, and an aggressive disavow file can remove links that were helping you. If you have a manual action or a clear paid-link history, that is different and we handle it deliberately.
What is a good domain rating to aim for?
Relevance beats the number almost every time. A link from a niche trade publication your buyers read is worth more than a generic high-authority news site that will never send a relevant visitor. We look at topical fit, real traffic and whether the page will still exist in two years.
Can you build links to our category pages?
Directly, sometimes — but most editors will not link to a commercial page. The realistic pattern is earning links to assets worth citing, then routing that authority internally to the pages that sell. That internal work is half of link building and almost nobody reports on it.
How do we know you are not buying them?
Ask for the outreach thread on any placement. We keep them, and we will show you. An agency that cannot produce the pitch email did not send one.