Most SEO audits are a crawler export with a logo on it
You have possibly been handed one: 400 pages of warnings, sorted by the tool’s own severity colour, with no indication of which three things actually matter. Nobody actions that document, which is why it was safe to deliver.
An audit is only useful if someone can act on it. Ours is ordered by expected revenue impact and effort, names the person who should own each item, and separates “this is costing you money today” from “this is untidy”.
It also tells you what is fine. Knowing which nine things not to spend the quarter on is half the value.
What the 120-point audit covers
- Full crawl of every discoverable URL, with the crawl graph mapped
- Index bloat: thin, near-duplicate, parameter and paginated URLs
- Orphan pages that no internal link reaches
- robots.txt, meta robots and canonical conflicts
- XML sitemap accuracy against what is actually indexable
- Log-file sampling where hosting allows it, to see real crawler behaviour
- Keyword cannibalisation — which of your pages are competing with each other
- Title and heading coverage mapped against the keyword map you should have
- Thin and duplicate content, with keep, merge, rewrite or delete called on each URL
- Internal link depth of every commercial page
- Schema coverage, and schema that contradicts the page it is on
- Content decay: pages that used to earn and have quietly stopped
- Core Web Vitals per template, from field data where you have enough traffic
- Render-blocking assets and third-party script weight
- Image formats, dimensions and lazy-loading mistakes on the LCP element
- Mobile usability on real viewport sizes
- Server response time and caching behaviour
- Backlink profile, including the links you would not want an algorithm to notice
- Competitor gap analysis against the sites genuinely ranking for your terms
- AI crawler access — whether retrieval bots can reach you at all
- Entity consistency across your site, profiles and directory listings
- Citation share: who gets named when buyers ask an AI your buying questions
What you actually receive
The prioritised fix list
A spreadsheet, ordered by impact against effort, with an owner and an acceptance criterion per row. This is the document your developer opens.
The written analysis
Twenty to forty pages explaining why each problem matters in money terms, not in crawler-severity terms. Written to be read by a founder, not an SEO.
The keyword and page map
What you currently compete on, what you should compete on, and which URL owns each intent. Usually the most argued-over document, and the most valuable.
A 45-minute walkthrough
Recorded, so the people who were not on the call can watch it. We answer “what would you do first with ₹50,000” on that call, honestly.
Free audit or paid audit
Both are real. They are not the same thing, and we would rather set that out than have you find out afterwards.
| Free audit | Paid audit | |
|---|---|---|
| Turnaround | 5 working days | 10 working days |
| Crawl | Up to 5,000 URLs | Unlimited, plus log-file analysis |
| Content inventory | Top 50 URLs | Every URL, with keep / merge / rewrite / delete called on each |
| Competitor work | Gap analysis, 3 competitors | Gap analysis plus backlink modelling, 6 competitors |
| Walkthrough | 30 minutes | 90 minutes with your dev and content owners |
| Cost | Free, yours to keep | From ₹45,000, credited against the first month if you retain us |
Drag to see the difference
Swap these for real screenshots — a Core Web Vitals report before and after, a SERP position, or a page you rebuilt. Label them honestly and say over what period.
What happens after you have the document
The failure mode of audits is that nothing happens. Here is how we try to prevent that, whether or not you hire us.
Week 1
The walkthrough
Recorded, with your developer and content owner on the call if possible. We answer “what would you do first with a limited budget” honestly, and the answer is usually three items rather than thirty.
Week 2
Tickets, not advice
We convert the top items into tickets in your tracker with acceptance criteria, so a developer can pick them up without needing to interpret an SEO document.
Week 6
A free check-in
We look at whether anything shipped, and if nothing has, we ask why. Sometimes the blocker is prioritisation and sometimes the recommendation was impractical — both are useful to know.
Month 3
Re-crawl, if you want it
A short re-crawl to confirm the fixes landed and nothing regressed. Free for audit clients, because an unverified fix is not a fix.
Audit FAQs
What do you need from us to start?
Read-only access to Google Search Console and your analytics, and the URL. That is enough for the free audit. For the paid version we also ask for server log access and a CMS login, and we will tell you exactly which permissions to grant rather than asking for admin.
Will the audit tell us to rebuild the site?
Occasionally, and when it does we say so plainly with the reasoning, because that is a much bigger decision than an SEO retainer. More often the answer is that the platform is fine and the templates need work.
Do we have to hire you afterwards?
No. The document is yours either way, including the fix list, and it is written so another agency or your own developer can execute it. We have had clients take the audit, implement it themselves, and come back two years later for the content programme.
Is this just a tool report?
Tools do the crawling — that part should be automated. The analysis, the prioritisation and the “do this first” judgement are done by a person, and you can tell within about two pages whether an audit had a human in it.